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Advice and insights for people who want to become successful graphic desingers or what just want to use communication technologies to boost their careers, brands , and causes.
Wednesday, April 15, 2009
Ten Great Blogs to follow on Social Marketing
Tuesday, April 14, 2009
Relay for life 2009 - Shave the Williams
Yes it time to share, and time to care. It's time to have a little fun and hopefully help the fight toward finding a cure for Cancer. The Lakeland 2009 Relay for Life is this Friday Night @ Lakeland High School. Because of our huge success last year, I have been asked to sacrifice my head for the event. Yes, If we can raise $500.00 between now and 6:00 p.m. Friday night, not just the hair will be shaven off, but the beard as well. For $750.00 I might even be willing to let the hair on my legs go, but we'll have to see about that one.
Further, there are 5 areas of the head that are available for corporate sponsorship. Think about it. Your logo plastered across my freshly shaven scalp or written across my forehead...
Anyway, please donate and help us in our efforts to raise awareness, have some fun, and help find a cure.
Greg Williams
Click here to visit my personal page.
If the text above does not appear as a clickable link, you can visit the web address:
http://main.acsevents.org/site/TR/RelayForLife/RFLFY09FL?px=2446383&pg=personal&fr_id=13549&fl=en_US&s_tafId=251853Click here to view the team page for Team Keiser
All content and works posted on this website are owned and copyrighted by the
American Cancer Society, Inc. All rights reserved. 2008 - 2009 ©
Monday, April 13, 2009
10 ways to find Inspiration and Increase Creativity
One of the challenges of being a designer (or a design student) is constantly coming up with fresh ideas. So how do you constantly find inspiration, new ideas, fresh perspectives?
- Keep a visual journal. When you come across photos, ads, web pages, videos that you thought were really unique, put them in your journal along with the specifics of what you liked about them. When you feel uninspired, open it up and look through it.
- Try something new. Whether it is a design, a new technique, a new program. It could even mean driving to work in a different way. Routine and habit often lead us into the same tried and dull solutions and ideas.
- Ask for and give critique and feedback. Others’ input can lead us in new directions and critique helps us define our own creative process and find new ways to express our ideas.
- Brainstorm. Although this is great as a group activity, it can be done individually. Write as many ideas as you can and then keep adding them without critique or criticism. Ideas are energy and as you start creating energy, that energy will lead you to other new ideas.
- Read. The more new ideas you expose your mind to, the more resources you’ll have to draw from.
- Do something embarrassing. Take a pineapple shopping with you. Put a sign around your neck and stand on the street corner. A lot of time we are inhibited by what others might say. Once you’ve given a seminar with your fly open or hopped around Target with bunny ears on, you’ll find out that that other’s opinions don’t really effect your world unless you let them.
- Go for a walk, have lunch with a friend, get away from your computer. Our best ideas don’t usually come at expected times in expected places. Expose your mind to other things. It frees you up from the mental roadblocks.
- Write daily about anything that is on your mind. Getting rid on that mental noise helps clear your head so you can focus on new ideas. (borrowed from The Artist’s Way)
- Practice meditation and visualization exercises. Again, learn to calm the mind and not get trapped by all the mental distractions. Learn to let ideas and thoughts flow freely by without having to focus on them.
- Exercise. The brain requires oxygen. Exercise causes us to fill the blood stream with oxygen, which in turn gives the brain what it needs to function properly. Go walk around the lake, practice yoga, golf, go bowling. You don’t have to go to the gym to get your body and mind working together.
Monday, April 6, 2009
The Case for Social Networking in School
Educational systems have always been and still want to be the brokerages of knowledge. Accreditation agencies demand certain academic credentials, not because the credentials make a person a great instructor, but in order to maintain a monopoly on how education is distributed. At the local level, schools have tried various forms of censorship and tend to do more to inhibit innovation than to foster it. From controlling which books you must read, to controlling what viewpoints can be discussed in the classroom, to controlling what methodologies can be used in teaching, formal education wants to make sure that every student becomes a clone of the system. No wonder so many people feel that creativity and original thought are beaten out of our children by the third grade.
Educational systems tend to honor tradition and convenience, not the best interests of the students they are there to serve. Schools were slow to adopt TV in the classrooms until they could control content. Schools were slow to adopt to the Internet and online learning tools, because they were afraid of becoming obsolete. Today, schools are scared of social networking and are blocking access to Facebook, Myspace, Youtube, and other wonderful resources because they would rather ignore it and block it than to find ways for the students to benefit and grow from it.
“We can't solve problems by using the same kind of thinking we used when we created them." Albert Einstein
As an educator, I have come to understand that self-directed learning is usually the most authentic and provides the greatest long-term results. I also believe that in order to truly reach your students you must seek to understand them, go to where they are, speak in terms they understand, and then guide them to where they want to go in the future. The social networks are perfect tools for doing this. They are going to go to the social networks with or without our guidance, supervision or permission. Doesn’t it best serve the student to be there and learn with them how to best use these tools to harness the vast amounts of information and knowledge that they will need to process in their future lives?
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So here are a few ways in which I try to use social networking to better prepare my students.
1) I “friend” all of my students so that I can hopefully provide a model of behavior and acceptable conduct. I monitor my students’ profiles and posts and warn them when they something they put online could be detrimental to their safety or long-term success.
2) Through messaging services such as Facebook, I am able to provide direction and guidance when I am not face to face with my students in the classroom. Over the weekend I had several students doing research on their current projects and I was able to offer them suggestions for further research or direct them toward other networked people who could possibly offer expert advice.
"If we knew what it was we were doing, it would not be called research, would it?" - Albert Einstein
3) Most jobs are never posted and more and more often, jobs are found through the friends and colleagues. By using Facebook, MySpace, and Linkedin, students are able to begin to develop professional relationships, find mentors, and receive feedback from successful people already within their field. I know of more than one student who is now conversing regularly with employers in the area.
4) Requiring or encouraging new students to become “friends” with their classmates, older students, and former students, new students more quickly get to know one another and are able to build upon shared knowledge in a collaborative, learning environment. Further, research shows that the more connections a student has to a particular class or institution, the more likely that student will successful complete that course or graduate from that institution.
5) By using Delicious, Digg, and Twitter and by linking these to their profiles, students are able to more quickly share valuable resources with one another. This can become a valuable tool not only for current students but it allows each new group of students to build upon the knowledge base of previous classes.
6) By using WordPress or Blogger.com students learn to write more professionally and write with more substance. Students can also use these sites to receive feedback from one another and from those whom they will probably never meet face to face. By tying their blogs to their Facebook, Myspace, and Linkin profiles, the student’s works become instantly viewable and open to critique by friends, colleagues, and future employers.
7) Important meetings, events, news stories and class announcements can rapidly be shared with all students instantaneously and discussion can begin well before the next days scheduled classes.
8) Students use and share valuable interviews, documentaries, and tutorials on Youtube and Itunes and are able to share these with their classmates. Students are also able to post their projects for peer and outside review thus helping establish their own credibility and gaining ideas for improvement from numerous outside resources.
9) Students are able to do more current research by directly contacting sources of information through facebook friends and other social networking sites. Most of the top designers, publishers, and editors in the visual communications and design industries have profiles, blog publicly, and answer intelligent questions from serious students.
10) Students are able to be informed of class happenings when they miss a day or two. This makes it easier for the absent student to stay caught up in class, connected with his or her classmates, and feel more comfortable to return to class when his or her condition allows. One of the greatest reasons students drop a course or out of school completely is they fall behind and feel awkward or afraid to return to class. Social Networks can help bring these students back into classroom and keep them on the path toward successful completion.
11) If the students are encouraged to engage in social networking, the friendships, alliances, and networking that benefited them throughout their academic careers becomes easier to maintain after graduation.
There are many reasons why students should be encouraged to participate in social networking, not just for academic and professional growth, but for social growth as well. It is amazing to me that institutions whose mission is to serve the best interests of their students take such great pains to imprison these students in the last century instead of helping them become a contributing part of the current one.
Sunday, April 5, 2009
Embracing Destiny
Man's mind, once stretched by a new idea, never regains its original dimensions.
US author & physician (1809 - 1894)
(http://www.quotationspage.com/quote/26186.html)
In reading Paulo Coehlo’s book, Brida, this weekend, the heroine remembers a game her father played. He would ask her to go check the temperature of the water and she would go put her toe in it. Then her father would sneak up behind her and throw her completely in. The lesson was if you are really going to discover anything you have to jump in and become completely engulfed in it.
But most of us prefer to go a little at a time. We test the water, discover its safe and then wade up past our ankles and wait a little longer. After a while we let ourselves go to our thighs, to our hips, and so forth. We don’t know what to expect so we gradually muster our courage and we move forward and then we wait. It is only after we have become comfortable with the change in our condition that we venture just a little farther out. Most of us move cautiously always keeping an eye on the shore because we know that if things turn wrong we can always return to the where we started and be safe once again.
But we can’t. If we retreat, we will return in a different state than we started. We were dry and now we are wet. But also by returning we have reinforced our fear and thus made it more difficult ever to go in again. We fear jumping in and letting ourselves become engulfed in anything because we know that do so means we can never return to where we were and that’s just scary as hell.
Sometimes we know we need to just take a leap, to have faith, to trust in the current. We see the signs around us, and yet it is as if our feet are frozen. We need someone, a friend, a lover, a teacher, life itself, to pick us up and throw us in because left to our own devices we would forever remain stuck exactly where we are.
As I have been exploring ways to further serve my students by coming up with new projects, better methods, and new curriculum, I realized that I was becoming stuck. I love the feedback I get from my advisory board and fellow instructors, but after a while it seems like the same ideas and suggestions just keep getting re-circulated. For years I have preached to my students the need to expand beyond their comfort zone to meet and interact with new members of their profession, to broaden their horizons. And then I looked in the mirror and realized that I was standing safely on a sandbar as I shouted my advice.
So for the past month I have forced myself to do the uncomfortable. I decided to use various social networking tools to expand my contact base, to broaden the discussion, to reach out and try to interact with the very best minds in our industry. But it is intimidating to write to those people your students idolize and do research papers on time and again. It is like they are Gods sitting atop Olympus looking down on us mere mortals. Who am I to disturb David Carson, Paula Sher, Debbie Millman, Michael Beruit, Brain Hall, editors at major newspapers, professors at the top design programs in the world, and creative directors for the leading labels? It is even a little intimidating to reach out to the most creative talent in my own community. These are busy people. And what will I ask them and why should they bother answering me.
But I’ve taken the plunge, challenged my students and colleagues to do the same and have discovered that these Gods are really just human too and most of them don’t mind helping those of us who are aspiring to have what they have already achieved. And as I’ve started reaching out to the world that lays beyond little old Lakeland, FL it is now reaching back to me. Design instructors at other universities in the US and in Europe have requested that I become friends with them, have invited me to observe their online methods, have shared with me some of their experiences, hopes and fears. And although part of me wants to turn around and go back to the way things were just a few weeks ago, I am now part of something larger, something unfamiliar, something strange. For the first time in years, I am not in control, I am unsure what all the proper protocols are, I have already made a few mistakes and occasionally looked sophomoric or foolish. But I have discovered new allies, and new ideas, and each day is filled with mystery and uncertainty, and anticipation and excitement.
I mention this for my students who sometimes think that I don’t know their fears and trepidations. I do. We all do for each of us has left the safety of certainty more than once in our lives without really knowing where it will lead. That first date and first kiss. Driving by ourselves to some strange town. Going to college. That first interview, that first job, that first client. Falling in love, getting married, becoming a parent. It’s all scary business, but you do it and you live through it, and you learn by it and after a while, its not quite so scary until you realize you’re becoming stagnant and that its time to venture into unknown waters again.
I believe one of the greatest titles in the world is Susan Jeffer’s book, "Feel the Fear and Do It Anyway". There is so much truth in the title alone, and even more in the pages that follow. It’s OK to be uncertain. It’s OK to be scared. It’s not OK to let that fear immobilize you and keep you from living the dream you were born to live. “You were never given a dream without being given the power to make it come true. You may however have to work for it.” (Richard Back, Illusions) That dream you have was placed in your heart for a reason. Trust that dream. It is your guide, it is your destiny calling to you. Embrace it, cherish it, feed it, and sacrifice whatever it takes to live it, even if it means letting go of your safety net of familiarity and security. It is your life’s purpose.
It is who you were meant to be.
Thursday, April 2, 2009
Good-bye Blue Eyes

Ok, let’s face it. We all tend to notice those beautiful sparkling blue eyes, right? With all the media coverage they get, the songs devoted to them, and the attention they garner, wouldn’t it be fun to believe that they actually existed. Sorry. I hate to tell you this. Your wife, husband, lover, or fantasy probably has brown eyes or neutral gray at the very best.
I always enjoy sharing this little piece of information with students when we talk about perception and how the human mind lies to us. That’s not a bad thing, it makes life more vivid and interesting, but it has little to do with what is really there.
A couple of years ago I was in the middle of reading Dan Margulis’ book The Canyon Conundrum when a former student contacted me. She works as a digital artist at a higher end photography studio in Orlando. The studio was doing a series of prints where they were creating black & white images while leaving the pupils colored. The process worked fine with brown eyes and green eyes, but when it came to the images of blue-eyed beauties, the pupils kept coming out brownish. The student wanted to know what was going on.

Being curious, I immediately opened several images and tried to reproduce the effect and the results. In PhotoShop I selected everything except the pupils, applied a channel-mixer adjustment with a monochrome output and WALLAH, I got the same results.
The problem is how the human mind perceives color. Our perception of color is also based on relativity. The mind simultaneously compares contrast in luminosity, while also evaluating what we see as being more green or magenta, and also either more blue or yellow (Think of this as a 3-D color model, where Luminosity is your y-axis, magenta/green is your x-axis, and yellow/blue is your z-axis). This is also how the LAB color model evaluates pixels.
Blue eyes tend to occur in lighter skinned people who have fairly high amounts of yellow and magenta in their skin tones. On a relative basis, a pale brown pupil is less yellow than surrounding colors and therefore is perceived as blue (being closer to blue than surrounding colors). This is also why when you try to sample out the color of a blue eye, you end up with all those strange non-blue tones. The human body does not produce blue pigment. Therefore it is a physical impossibility to actually have a blue eye.
Playing further with this concept we can adjust the color balance in our images and make relatively neutral pupil colors appear in all sorts of interesting ways.
The above have the pupils remaining untouched.
Below I took all saturation out of the pupils (nuetral gray) and changed the color balance of the image. The pupils never change but what we perceive her eye color to be certainly does. (Stare at each pupil individually and they will appear different. If you look at all 4 simultaneously they will look the same.)
What do employers really want?
One of the interesting aspects of teaching is trying to make sure that the habits, skills sets, and knowledge of my students match up to the desires and needs of local employers. Each employer you speak with has his or her own unique set of criteria and priorities. Some are looking for raw talent and passion. Some are looking for artistic ability, creative inspiration, or communications skills. Most want dependability, the ability for self-directed learning and critical thinking skills. Attitude and how a particular person will fit with the existing team is usually a consideration. Some are looking for software experts with high productivity ability. An insatiable curiosity, a broad knowledge base, and a professional work ethic also are sometimes listed.
I toss this out as a question to those in the design profession. What are the most important attributes you look for in a potential employee? To students, what do you think employers want? I hope that your responses will guide both me in my teaching studies and my students in better understanding what they should be doing to prepare for their own future.





